STRATEGIST · CREATIVE DIRECTOR · ARTIST
Creation as practice
and possibility
My work explores perception, meaning-making, and consciousness to inform what becomes possible and what takes form.
My practice spans brand building, marketing, entrepreneurship, fine art, community, and ongoing study.
IN PRACTICE
Current applications
As founder, board member, and artist, I lead work in commercial, institutional, and creative settings.
BRANDING + MARKETING
TACTA STUDIO
A creative studio managing brand perception through strategy, identity and execution.
Board + Advisory
OPEN FIELD AWAKENING
Board member and strategic advisor to an emerging nonprofit exploring the relationship between consciousness and the metacrisis, guiding positioning, brand, and public communication.
works + Objects
FINE ART
Textile sculpture and wearable works, conceived as speculative artifacts for a world in need of sensory repair.
PROFESSIONAL HIGHLIGHTS
Building brands,
businesses & initiatives
Lenore Mason has contributed to over $1B in enterprise value through strategic brand building, market development, and creative direction—leading teams and initiatives while working directly alongside CEOs, founders, and presidents across market entry, investor positioning, valuation strategy, and public offerings.
Her work spans the full commercial ecosystem on both sides of transactions. She has built brands to reach retailers and consumers, operated within the trade events those brands depended on, and built and scaled the digital platforms that evolved alongside it — across fashion, technology, and emerging markets, fluent in B2B and B2C.
Selected work & experience
Strategic and creative leadership
Brand Development & Growth
Guiding brands through launch, repositioning, and growth
The development of strategic systems and identities that give a business coherence across its people, decisions, and experiences—shaping each brand as a living relationship between a business and the people it reaches.
MOTHER OF MUSHROOMS, JOIE, ADRIANO GOLDSCHMIED, NOGIN
Emerging Markets & Category Development
Turning cultural movements and innovation into viable commercial platforms
The launch and growth of platforms inspired by emerging needs, ideas, and technologies—capitalizing on momentum to serve developing communities, shift perspectives, and build commercial possibilities with the capacity to endure.
ReMIND, CULTURE+, NuORDER, BRANDED ONLINE
Forums & Trade Events
Connecting distinct communities through mutual opportunity
Platforms for niche industries and professional communities, designed around the relationships and experiences through which participants’ varied needs become collective opportunity.
SHOW & TELL, INFORMA MARKETS, COTERIE, EMERALD X, PROJECT
Special Initiatives
Realizing dynamic ideas through inventive partnerships and precise execution
High-touch initiatives built in service of human connection, with content and physical experiences conceived together to create resonance, deepen relationships, and advance each partner’s goals.
VOGUE ITALIA, ERB SUPPLY, SUPIMA COTTON, LINCOLN MOTOR COMPANY
Art & Cultural Production
Advancing artists and cultural projects into new audiences, markets, and conversations
Generating collaboration, lasting relationships, and new forms of exchange between art, fashion, and commerce through artist positioning, curation, identity, partnerships, production, and promotion.
LIFE FORCE, DENIM ART, WARP & WEFT, ALEXANDRA CABRI
STUDIES + INQUIRY
The field
informing the work
Following seemingly unrelated threads of study and curiosity has generated new connections, depth, and meaning across my work.
Perception & Consciousness
DEVELOPMENTAL CONSCIOUSNESS
Kim Barta, Terry O’Fallon, Alexander Love
Jean Gebser / Integral Consciousness
Jeremy Johnson
Embodiment & Contemplative Practice
ANCESTRAL HEALING + ANIMISM
Daniel Foor
SOMATIC PRACTICES
Luis Mojica
QUANTUM HEALING
Alberto Villoldo
POLARITY THERAPY
Life Energy Institute
KUNDALINI YOGA
Gurmukh, Harijiwan, and Tej Kaur Khalsa
Symbolic & Meaning Systems:
GENE KEYS + HUMAN DESIGN
Richard Rudd
ASTROLOGY
BRANDING + STRATEGY
CULTURAL SYSTEMS, IDENTITY + NARRATIVE CONSTRUCTION
For work, collaboration, or conversation
Selected work & experience
Strategic and creative leadership
Art & Cultural Production
Advancing artists and cultural projects into new audiences, markets, and conversations
Generating collaboration, lasting relationships, and new forms of exchange between art, fashion, and commerce through artist positioning, curation, identity, partnerships, production, and promotion.
LIFEFORCE, DENIM ART, WARP & WEFT, ALEXANDRA CABRI